Stationery Hits The Headlines

Stationery took centre stage and was the main subject of conversation with consumers across the country on Tuesday, 24 April on the UK’s first National Stationery Day which was organised by the Stationery Show and sponsored by Faber-Castell, Sheaffer and uni-ball.

 

It was mentioned on the Ken Bruce, Steve Wright and Simon Mayo programmes on BBC Radio 2, and was the topic of the day on Twitter and Facebook, and with bloggers around the world.

“Twitter seems to be filled with stationery chatter. Well done!” commented @RymanStationery.

Hundreds of consumers went on Twitter and Facebook and visited www.nationalstationeryday.com  to say why they like stationery and to talk about its importance to them.

And one delighted consumer, Clare Finney from Newcastle, won a stationery hamper worth over £250 in a special National Stationery Day prize draw on Twitter and Facebook.

Stationery retailers and suppliers got in on the act too with many running special promotions in-store and online. They included The Pen Shop, Colemans, Ryman, Osbornes Stationers, Websters Pen Shops, Cult Pens, Bureau Direct and The Journal Shop, to name just a few.

“The response to National Stationery Day far exceeded anything we could have hoped for and confirms stationery’s popularity with consumers” says organiser Chris Leonard-Morgan. “It really captured people’s imagination. It was great that schools also got involved.”

“One of the main aims of National Stationery Day was to get stationery talked about by consumers and the consumer press. It achieved this and more with mentions not just on radio but in the Guardian, Red, GQ and Stylist magazines, Mail Online, Mirror and on Mumsnet and Netmums. And that’s just the ones we know about. The Google references go on and on.”

National Stationery Day will be back in 2013, but bigger and better – watch this space!