Thursday, 26 May 2011

Black & Decker launches smart phone app

Black & Decker High Performance App Black & Decker® is excited to announce the launch of its first official smart phone app to support the launch of the new High Performance range of power tools. The new range provides durability, power and uncompromised performance and is designed for keen DIYers looking to take on more complex projects.

It offers detailed High Performance product information, technical specification, product videos, latest promotions, the chance to win a complete range and much more. Additional exciting features are currently being developed so users will have the opportunity to update the app in due course – watch this space!

The app is now available and is free to download from the App Store.

In addition to the app, Black & Decker® has also launched a dedicated High Performance micro site which can be found at www.blackanddecker.co.uk/highperformance


(EDITOR: And yes, Black and Decker staff behind the launch are genuinely excited about this new app! One can imagine them giving each other high fives or at least saying: "Well done! This is a real triumph for us!" All jokes apart, this is a very useful innovation and will be of considerable help over the next Bank Holiday)

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