Black & Decker® Back on TV

Black & Decker®, the world’s largest producer of power tools and accessories is extending its 2011 national TV advertising campaign to support the launch of the new orb-it® Dustbuster.

The original TV campaign aired in May this year announcing the launch of the Autoselect® Steam Mop and has been re-worked to include ten seconds of additional footage to unveil the soon to launch orb-it®. Airing in prime time slots from 17th October, the thirty second ad will run for six weeks demonstrating Black & Decker’s® commitment to driving growth in the expanding small household appliance market.

The theme for the first section of the ad is ‘discover hidden genius on the floor, not hidden bacteria’, and features two young children playing on the floor, accompanied by text descriptors of their future careers once their hidden genius has been nurtured and they have grown up. The ad shows parents that, with the Black & Decker® Autoselect® Steam Mop, they can be safe in the knowledge that their floors are 99.9% bacteria free and their children are safe playing on the floor, simply being kids and developing their talent.

The orb-it® is then introduced with a series of product shots showcasing the 4.8v sphere shaped Dustbuster in open and closed positions and changing between several of the six available colours. The orb-it® is then demonstrated cleaning dust and small spillages from a number of areas around the home, such as the couch, computer keyboard, piano and kitchen worktop. The accompanying voice over explains that this lightweight and compact Dustbuster ‘is ideal for those quick clean ups around the office and home’. The ad also demonstrates to viewers that the side flap easily opens to ensure hassle free emptying.

The closing shot shows the orb-it® in the forefront of a relaxed household scene with the slogan ‘make life easier’. Logos of retailers where the orb-it® is sold are shown across the bottom of the screen, including Argos, amazon, Comet, Currys, Robert Dyas and B&Q.

Black & Decker® Marketing Director David Osborne said: “We’re thrilled to be back on TV and the new ad is a significant investment for Black & Decker®. Our Autoselect® Steam Mop and orb-it® Dustbuster are the latest launches in the household category, offering consumers innovative and quality products that they can trust, a characteristic that Black & Decker® is synonymous with.”

Something for the confident DIYer! The Black & Decker® High Performance range

Dab

hand at DIY? Looking to take on a more challenging project in your home this bank holiday weekend? Then  Black & Decker® has designed the perfect power tools for you.

The new Black & Decker High Performance range eliminates the need to call in a professional, allowing you to successfully complete more complex jobs yourself and still have time to enjoy the extra day off work. Highlights include the lightweight and compact Cordless 10.8v Drill Driver, Impact Driver and Reciprocating Saw, all with Lithium Ion technology to ensure the tools are ready to use when you need them and last for the duration of the job.

The 10.8v products are equipped with a 1.3ah lithium battery and charger that gives full charge within 30 minutes, meaning your tools will be ready to use whenever you need them. The vertical slide pack battery is inserted into the handle of the products, making them more compact and comfortable to use.

These tools have been developed specifically to give the DIYer total control for any job and allow easy access to confined spaces – ultimately allowing you to be more efficient!

Black & Decker brand ambassador, TV designer and renovation expert Ben Hillman comments: "The new High Performance range from Black & Decker® is ideal for completing an array of tasks around the home and garden, reducing the need to call in a professional. I am currently renovating my home and have used the products for a number of projects including creating under stair storage, installing kitchen cupboards and constructing decking in the garden."

"The size and weight of the 10.8v tools means they are comfortable and easy to manoeuvre and the powerful lithium battery ensures top performance. With the bank holiday weekend coming up, there couldn’t be a better time to start a new project or get those outstanding jobs completed."

10.8v Drill Driver and 10.8v Impact Driver
- Newly designed soft grip to reduce vibration
- LED worklight that provides visibility in dark areas
- Magnetic bit storage and belt clip
- 10.8v Drill Driver can drive 257 screws into wood on a single charge
- 10.8v Impact Driver can screw into 4mm steel in less than eight seconds
- Weighing just 1.1kg
- Lithium battery with 30 minutes charge time
- Charger that communicates when fully charged and cuts out to save energy

10.8v Cordless Reciprocating Saw
- Three positioned pivoting handle for easy access to tight areas
- Material clamp that reduces blade vibration and allows for easy one handed cutting
- 16mm stroke length
- 46,400mm per minute cut speed
- Weighing just 1.3kg
- Lithium battery with 30 minutes charge time
- Charger that communicates when fully charged and cuts out to save energy

Additional products in the Black & Decker® High Performance range include the Pneumatic Corded Drill, Corded Heatgun, Small Angle Grinder and Planer.

FACTFILE:
HPL106K Cordless Drill Driver – RRP £129.99, available from B&Q
HPL10IMK Cordless Impact Driver – RRP £129.99, available from B&Q
HPL10RSK Cordless Reciprocating Saw - RRP £129.99, available from B&Q
KW750K Planer – RRP £69.99, available from B&Q
KD750KC SDS+ Pneumatic Corded Drill – RRP £129.99, available from B&Q
K2200K Heatgun – RRP £49.99, available from B&Q
KG750/1 Small Angle Grinder – RRP £49.99, available from B&Q
For general enquiries, stockists, service and technical advice, please call 01753 511234 or visit www.blackanddecker.eu

Black & Decker launches smart phone app

Black & Decker® is excited to announce the launch of its first official smart phone app to support the launch of the new High Performance range of power tools. The new range provides durability, power and uncompromised performance and is designed for keen DIYers looking to take on more complex projects.

It offers detailed High Performance product information, technical specification, product videos, latest promotions, the chance to win a complete range and much more. Additional exciting features are currently being developed so users will have the opportunity to update the app in due course – watch this space!

The app is now available and is free to download from the App Store.

In addition to the app, Black & Decker® has also launched a dedicated High Performance micro site which can be found at www.blackanddecker.co.uk/highperformance


(EDITOR: And yes, Black and Decker staff behind the launch are genuinely excited about this new app! One can imagine them giving each other high fives or at least saying: "Well done! This is a real triumph for us!" All jokes apart, this is a very useful innovation and will be of considerable help over the next Bank Holiday)